PR Strategies and Tools
for Building Business Success
Public Relations Strategies: At Salwen Business Communications, Public Relations is an integral part of strategic planning, helping clients meet and exceed their targets by:
- Establishing the company's stature, expertise, and reputation for quality
- "Levelling the playing field" when going up against entrenched competitors
- Facilitating project delivery
- Strengthening the company's own organization and culture
- Getting the media on your side (or at least getting a fair hearing) when crisis strikes.
An effective media program lets prospective customers know the most important things about your company even before you make that first sales call --
Call Salwen Business Communications, at 212-242-5546, to discuss your communications plans, or use our convenient
Learn how to put these powerful communications tools to work building recognition and success for your organization.
Public Relations Tools: SBC utilizes a wide range of communication techniques and channels to help you pursue these strategies. These time-tested, cost-effective techniques can help you reach, inform, and persuade your customers and clients. They include --
Strategic planning and positioning
Marketing on the Internet
Article Placements
News releases
Seminars
Newsletters
Video
Speechwriting
Crisis Management
Use public relations as a strategic planning and "vision" tool, to powerfully spearhead your business into new specialties and regional markets. Feature articles by and about your company help you explain specific projects,
industry trends, etc., while positioning your organization as a leader. News releases keep editors and readers up-to-date on positive developments: business news,
technological advances, promotions and new hires, and special events. Company profiles present your company's achievements, capabilities, and leaders in a
positive light. Professional seminars and association meetings let you highlight your latest achievements and
innovations, share information with colleagues. Business seminars for your customers let you explain new developments, trends, services,
and products in detail -- in a setting where you call the shots. Trade shows can be a critical sales forum, let you meet face-to-face with purchasing
decision-makers. Internet/World Wide Web services help you establish an early presence within this powerful
new communications medium. Brochures and flyers, printed or electronic, explain your offerings in detail. Newsletters provide a valuable, ongoing channel to bring your message to your current and
potential customers. Advertising keeps your name visible and supports the publications that reach your customers. Video services let companies take advantage of new opportunities in broadcast and desktop
video media. Crisis management arms you with strategies and tools to deal with unexpected and
unwelcome developments. Our expert speechwriting puts your message in vigorous, clear form for greatest clarity and impact.
Building Business Success:
Professionals know that the selling process should start long before you contact a new customer.
Who you are What you stand for Your services Your record Your customers Your reputation
Could better communications help your business succeed and flourish? You be the judge.
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